Positive
Firstly, the growth of tourism significantly improves the Australian economy.
Next, the increasing tourism demand can be used as a tool for raising awareness for local issues and needs. For instance ,the need for sustainable tourism. Research shows that most tourists travel, not to visit home away from home, but because they want to experience the personality and true character of Australian towns, communities and attractions. This in turn can promote the preservation and transmission of cultural and historical traditions. It contributes to the conservation and sustainable management of natural resources, the protection of local heritage, and a revival of indigenous cultures, cultural arts and crafts.
In addition the growth of tourism benefits small communities and businesses as they rely on it for revenue. Communities are now involved in planning and implementation of tourism thus creating more positive attitudes among the people and in turn generate more revenue.
Besides this, the growth in the service industry acts as a economic “shock absorber” in times of economic downturn, services are more recession proof and hence supports rural communities.
There will also be improved standard of living for the smaller communities as tourism demand brings a range of benefits to host communities. Improved infrastructure (power, water, and telecommunications), access, services are examples. Building of new facilities and improved transportation and all serve to enhance the lifestyles of communities.
With tourism growth there are more opportunities for cultural exchange, facilitating the interaction between communities and visitors (domestic and international).Also, branding of local product and achievements creates regional identity both nationally and internationally.
Negative
There is fear of poorly managed mass tourism thus affecting communities especially the indigenous people. Also there is a concern that tourism development may lead to destinations losing their cultural identity by catering for the perceived needs of tourists – particularly from international markets. This is based on the observations of other “destinations” having compromised their sense of identity.
In addition, tourism is an industry and is dominated by private enterprise with a purpose of making money by selling experiences. Market led planning can fail to achieve the objectives of sustainable tourism and has a tendency to forget environmental, social and cultural impacts.
Higher demand means having to manufacture more tourism experiences that meet the preconceived touristy ideals. If the numbers are not controlled it may lead to negative perceptions and attitudes towards visitors which result from lack of information and false impressions, misinformation, poor communication and poor knowledge. In worst cases it can cause delays or obstructions to tourism product development or lack of council/authority support that prevents tourism from flourishing.
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